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The ostrich effect: Selective attention to information. Kruger, J. The effort heuristic. Journal of Experimental Social Psychology, 40 1 , Laibson, D. Golden eggs and hyperbolic discounting. Quarterly Journal of Economics , , Lakshminarayanan, V. The evolution of decision-making under risk: Framing effects in monkey risk preferences.

Journal of Experimental Social Psychology, 47, Levin, I. All frames are not created equal: A typology and critical analysis of framing effects. Organizational Behavior and Human Decision Processes, 76, Loewenstein, G. Hot-cold empathy gaps and medical decision-making.

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Health Psychology, 24 Suppl. Emotions in economic theory and economic behavior. The American Economic Review, 90 2 , Economics behaving badly. The New York Times. Projection bias in predicting future utility. Quarterly Journal of Economics, 4 , Risk as feelings.

Psychological Bulletin, 2 , Madrian, B. The power of suggestion: Inertia in k participation and savings behavior. Maheswaran, D. Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments. Journal of Consumer Psychology, 1, March, J. Bounded rationality, ambiguity, and the engineering of choice.

The Bell Journal of Economics, 9 2 , Markus, H. Culture and the self: Implications for cognition, emotion and motivation Psychological Review, 98, Mazar, N. The dishonesty of honest people: A theory of self-concept maintenance. Journal of Marketing Research, 45 6 , Dishonesty in everyday life and its policy implications. Do green products make up better people?

Psychological Science, 21, Mazzoni, G. Hindsight bias, the misinformation effect, and false autobiographical memories. Merritt, A. Moral self-licensing: When being good frees us to be bad. Mitchell, G. Revisiting truth or triviality: The external validity of research in the psychological laboratory. Perspectives on Psychological Science, 7 2 , Moore, D. The trouble with overconfidence. Psychological Review, 2 , Morewedge, C.

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The least likely of times: How remembering the past biases forecasts of the future. Psychological Science 16 8 , Murphy, S. Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures. Journal of Personality and Social Psychology, 64, Nickerson, R. Confirmation bias: A ubiquitous phenomenon in many guises. Review of General Psychology, 2, Nisbett, R. Culture and systems of thought: Holistic versus analytic cognition.

The Halo Effect: Evidence for unconscious alteration of judgments. Journal of Personality and Social Psychology, 35, Norton, M. Journal of Consumer Psychology, 22, Doing it now or later.

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American Economic Review, 89 1 , Odean, T. Volume, volatility, price, and profit when all traders are above average. Journal of Finance, 53 6 , Ofir, C. Memory-based store price judgments: the role of knowledge and shopping experience. Journal of Retailing, 84 4 , Pallier, G. The role of individual differences in the accuracy of confidence judgments.

Journal of General Psychology, 3 , Prelec, D. The red and the black: Mental accounting of savings and debt. Marketing Science, 17 1 , Always leave home without it: A further investigation of the credit-card effect on willingness to pay.

Marketing Letters. Read, D. Diversification bias: Explaining the discrepancy in variety seeking between combined and separated choices. Journal of Experimental Psychology: Applied, 1, Rick, S. Tightwads and spendthrifts: An interdisciplinary review. Financial Planning Review, 1 , e Risk-sensitive decision making examined within an evolutionary framework. American Behavioral Scientist, 43 6 , Samson, A. A simple change that could help everyone drink less. Psychology Today.

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Emergency purchasing situations: Implications for consumer decision-making. Journal of Economic Psychology, 44, Two minds, three ways: Dual system and process models in consumer psychology. Academy of Marketing Science Review, 2, 48— Samuelson, W. Status quo bias in decision making. Journal of Risk and Uncertainty, 1, Schwartz, B. The paradox of choice: Why more is less.

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Heuristics made easy: an effort-reduction framework. Shampanier, K. Zero as a special price: The true value of free products. Marketing Science, 26, Shang, J. Field experiments in charitable contribution: The impact of social influence on the voluntary provision of public goods. The Economic Journal , , — Shepperd, J.